they cannot be secure in getting and maintaining users,<\/strong> which is the lifeblood of their business and the source of their money, if the customer chooses somewhere else.<\/p>\n\n\n There are so many operators out there that good promotions are considered to be an investment in what they hope will be the retention of a long term and loyal customer<\/strong> because they are happy with the product that they\u2019ve been provided.<\/p>\n\nShould You Bet on Favourites or Outsiders?<\/strong><\/h2>\n \n\n\n Remember before when we were discussing how market fluctuations have an effect the need for balancing the market? Well, this can make favourites or outsiders objectively better or worse<\/strong> than another<\/strong> in terms of the quality of the odds. One really clear example of this is when the favourites get a huge amount of support. In order to avoid losing a lot of money if the favourites win, the market may need to discourage further betting by lowering these odds, <\/strong>essentially providing an artificially ungenerous predication.<\/strong><\/p>\n\n\n Often, you can also get very good long shot bets because there\u2019s so little support for them. The absolutely astronomical odds for Leicester City winning the Premier League remains perhaps the clearest example of this. Usually, when there are these kinds of fluctuations, it favours the outsiders, whether it be with excellent long odds, or ungenerous short odds<\/strong>.<\/p>\n\n\n With that said, we do think that this is something to consider rather than basing your whole betting tactics around. Simply look for where you disagree with the prediction presented<\/strong> and where you think you are getting a good deal on odds, whatever they may be. However, we think that maybe it is worth looking out for outsider bets that seem especially generous a touch more.<\/p>\n\n